On opposite ends of the world (New York and Bangkok), two creatives found themselves knee-deep in brand building, Figma fiddling, and sentence structuring. Drawn to the glossy promises of well-meaning agencies.
Somewhere between “this could’ve been an email” and tokenism, the joy of making lost its luster
(We swear this story takes a brighter turn.)
Hi! 👋 That was us. Caught in a loop of hustle culture wrapped in pretty packaging, trying to make magic from a place of burnout.
You can probably guess that this isn’t where the magic happens. So we did what creatives do best. We went a bit mad 😉And asked the maddest question of all:
“What if we build something different?”
Something that celebrates ALL voices, makes space for rest, and proves that creative flow comes from actually feeling good.
This is a feel-good studio where joy is the norm.
From this place, we build magnetic brands. The kinds that spark movements, because they hit the sweet spot between intention and insight—creative instinct meets cultural savvy meets behavioral psychology.
We rally behind equally audacious founders and creators (like you!) who know that in order to revolutionize wellness, challenge beauty standards, or raise the bar for pet care, your brand needs to match that energy.
We’re for the rule-breakers who dare to make their mark. And feel good doing it.
Meet Us
Two humans who build better when we feel better.
MEEET SABRINA
- Founder, Creative Director & Designer
- Blends agency expertise with the spirit of a creative
- Crafted brands found at Sephora, Goop, Macy's and featured in Well+Good, Forbes
- Creates through exploration, play and purpose
- Designs for impact, not just aesthetics. Known for making brands impossible to ignore
- Embraces a mindset of play & empathy
MEET HELEN
- Brand Strategist & Voice Expert
- Bangkok-born, everywhere-bred (9 countries and counting)
- Shaped stories for global giants (Nokia, Dyson, Accor) and boutique brands alike
- Obsessed with designing brands from the inside out. Starts with the why, not just the what
- Believes words matter and being human comes first
- Glass half-full type
Sabri makes it catch your eye.
Helen makes it catch your mind.
